YesStyle

YesStyle is one of the largest online retailers for Asian beauty, founded in 2006 and based in Hong Kong. Based on our research, the store sells authentic products, but the shopping experience can be inconsistent, particularly around shipping and customer service.

Trustpilot: 3.7/5 with approximately 20,000 reviews (rated "Average"). Sitejabber: 2.1/5 from 628 reviews, indicating more negative experiences among that user base.

Reddit consensus (r/AsianBeauty, r/KoreanBeauty): A highly upvoted thread on r/KoreanBeauty with 90+ comments confirms "They are 100% legitimate" for beauty products. Multiple users report ordering regularly without authenticity issues. However, a January 2026 thread on r/AsianBeauty reports shipping tracking problems: orders shipped in late December 2025 showed no tracking updates for weeks.

Common complaints: Slow shipping (14 to 28 days is normal, sometimes longer during peak seasons), poor tracking visibility, difficulty reaching human customer service agents (bot based support frustrates many users), and recent tariff related issues where US customers received unexpected DHL bills despite "shop tariff free" marketing on the site.

Key positive: Products arrive authentic. Beauty items are generally well reviewed. Prices are competitive, especially during sales. The store has operated for nearly 20 years without major fraud allegations.

Key negative: Fashion items receive significantly more complaints than beauty products. Customer service response times are slow. The 2.7 Trustpilot score for recent months trends lower than the overall 3.7, suggesting service quality may be declining.