YesStyle
Independent RetailerLargest Asian beauty online retailer, headquartered in Hong Kong. Founded 2006. Wide J-beauty and K-beauty selection.
Last updated: March 4, 2026 · Shipping, pricing, and policies may change. Check the retailer's site for the latest details.
Trust Summary
Mixed ReviewsYesStyle is one of the largest online retailers for Asian beauty, founded in 2006 and based in Hong Kong. Based on our research, the store sells authentic products, but the shopping experience can be inconsistent, particularly around shipping and customer service.
Trustpilot: 3.7/5 with approximately 20,000 reviews (rated "Average"). Sitejabber: 2.1/5 from 628 reviews, indicating more negative experiences among that user base.
Reddit consensus (r/AsianBeauty, r/KoreanBeauty): A highly upvoted thread on r/KoreanBeauty with 90+ comments confirms "They are 100% legitimate" for beauty products. Multiple users report ordering regularly without authenticity issues. However, a January 2026 thread on r/AsianBeauty reports shipping tracking problems: orders shipped in late December 2025 showed no tracking updates for weeks.
Common complaints: Slow shipping (14 to 28 days is normal, sometimes longer during peak seasons), poor tracking visibility, difficulty reaching human customer service agents (bot based support frustrates many users), and recent tariff related issues where US customers received unexpected DHL bills despite "shop tariff free" marketing on the site.
Key positive: Products arrive authentic. Beauty items are generally well reviewed. Prices are competitive, especially during sales. The store has operated for nearly 20 years without major fraud allegations.
Key negative: Fashion items receive significantly more complaints than beauty products. Customer service response times are slow. The 2.7 Trustpilot score for recent months trends lower than the overall 3.7, suggesting service quality may be declining.
We are not affiliated with YesStyle and cannot guarantee their policies or service.
Community Reviews
"I buy from there several times a year, adding reviews as I go." (r/KoreanBeauty, 2024) "Shipped on the 27th. Since then, zero updates. I have no idea where my package is." (r/AsianBeauty, January 2026) "They send me a tracking number that doesnt work, customer service is a bot." (Trustpilot, February 2026) "Professionalism, reliability, genuine products, fast delivery." (Trustpilot, March 2026)
Products from YesStyle
We track 162 products from YesStyle
Attenir
Attenir Skin Clear Cleanse Oil Aroma Type
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SK-II
SK-II Facial Treatment Essence (Pitera Essence)
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Biore
Biore UV Aqua Rich Watery Essence SPF50+/PA++++ (Japanese Version)
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Kiku-Masamune
Kiku-Masamune Sake Brewing Skin Care Lotion High Moist
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Hada Labo
Hada Labo Gokujyun Hyaluronic Lotion Moist
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Lululun
Lululun Hydra EX Mask
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Rohto
Melano CC Premium Brightening Essence
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Shu Uemura
Shu Uemura Ultime8∞ Sublime Beauty Cleansing Oil
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Anessa
Anessa Perfect UV Sunscreen Skincare Milk SPF50+/PA++++
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Anessa
Anessa Perfect UV Sunscreen Skincare Milk SPF50+/PA++++
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DHC
DHC Deep Cleansing Oil
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Hada Labo
Hada Labo Gokujyun Premium Lotion
Where to buy →POLA
POLA Wrinkle Shot Medical Serum
Where to buy →d program
d program Essence In Cleansing Foam
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FANCL
FANCL Mild Cleansing Oil
Where to buy →Love Liner (msh)
Love Liner Liquid Eyeliner
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Hada Labo
Hada Labo Gokujyun Hyaluronic Acid Foaming Cleanser
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Decorté
Decorté Liposome Advanced Repair Serum
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Cure
Cure Natural Aqua Gel
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Decorte
Decorte Loose Powder
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