Shu Uemura
Shu Uemura Hard Formula Eyebrow Pencil
シュウウエムラハードフォーミュラアイブロウペンシル
makeup eyebrow
Alcohol free Fragrance free
Available now at 4 retailers
Best price at Amazon US, ships from US
Product Description
30-year old formula used by K pop makeup artists. Works with natural brow oils to create realistic strokes.
What's in It
Hard Wax Formula
Full ingredient list (11)
Hydrogenated Castor Oil, Stearic Acid, Microcrystalline Wax, Candelilla Wax, Carnauba Wax, Mokurou, Hydrogenated Balm Oil, +/- +3 more
Show all 11 ingredients
Mica, Iron Oxide, Titanium Dioxide
Ingredients from the YesStyle listing, July 2026. Formulas can change between batches; check your packaging for the definitive list.
FAQ
Why is the formula hard?
The hard wax formula works with your natural brow oils to create realistic, hair like strokes. It's not as soft and pigmented as typical brow pencils, which prevents blocky, drawn on looking brows. Korean and Japanese makeup artists favor it for this natural precision.
Do you have to sharpen this constantly?
Yes, it requires a sharpener (not a twist up). This is a dealbreaker for some people, but others appreciate the control it gives. The pencil is full sized (not just a small nub), so you get 4x the product of typical twist up brow pencils despite the sharpening.
How does this compare to Anastasia Beverly Hills Brow Definer?
Shu Uemura is harder and less pigmented, which makes it more natural looking. ABH Brow Definer is softer and fades more easily. Users who prioritize longevity and subtlety prefer Shu Uemura. Those who want quick, bold application prefer ABH.
Does it come in grey tones for black hair?
Yes. One of the key selling points is that it has greyish shades that blend naturally with Asian hair (black/dark brown brows) without looking reddish or drawn on. Check the shade range for your specific hair color.
Learn More
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