Where to Buy Japanese Beauty

Based on our research, JJ Cosmetics is a small but legitimate Japan based retailer.

Based on our research, Takashima Shop is a well established and highly trusted US based Japanese beauty retailer.

Based on our research, TokTok Beauty is a legitimate US based Asian beauty retailer.

YesStyle is one of the largest online retailers for Asian beauty, founded in 2006 and based in Hong Kong.

Stylevana is a Hong Kong based online retailer founded in 2014 that sells Asian beauty products (primarily K-beauty, with a Japanese beauty section) to customers worldwide.

Amazon is the largest US online marketplace, and while it offers fast shipping and a wide selection of Japanese beauty products, product authenticity is a significant and well documented concern for Asian beauty buyers.

Based on our research, Senti Senti is a well established NYC Asian beauty retailer with strong community trust.

Based on our research, Kiyoko Beauty is a legitimate Canada based Asian beauty retailer with growing community trust.

Japanese Taste is a Japan based online retailer founded in 2016, operated by parent company Expandy Co., Ltd.

Walmart (walmart.com) is the largest US retailer.

Lululun USA is the official US storefront for Lululun, a popular Japanese sheet mask brand.

Target (target.com) is a major US retailer with a growing Japanese beauty section, including brands like Bioré (US formulations), and expanding into clean beauty and Asian beauty categories.

Japanese lifestyle store shipping directly from Japan. Large catalog of authentic Japanese beauty, health, food and household products. Free worldwide shipping on many items. Competitive prices close to Japan retail.

Shiseido's official US online store.

Decorte's official US online store.

Yukio Beauty (yukiobeauty.com) is a small, relatively new US based online store curating Asian beauty products.

Sephora is a globally recognized premium beauty retailer owned by LVMH, with hundreds of physical stores across the US.

DHC's official US online store.

iHerb is a well established US based health and wellness retailer founded in 1996, with a growing selection of Japanese and Korean beauty products.

Shu Uemura US (shuuemura-usa.com) is the official US online store for Shu Uemura, the Japanese beauty brand owned by LVMH (L'Oréal Group).

Dermstore is a well established premium beauty retailer founded in 1999 by a board certified dermatologist.

Based on our research, SkinCupid is a legitimate UK based Asian beauty retailer with strong Trustpilot ratings (4.7/5, rated "Excellent").

SK-II US is the official American storefront for SK-II, the luxury Japanese skincare brand owned by Procter and Gamble.

Everglow Cosmetics (everglowcosmetics.com) is a Japan based online retailer specializing in Japanese cosmetics and beauty tools.

Nordstrom (nordstrom.com) is a major US department store known for customer service and a generous return policy.

Macy's (macys.com) is an iconic US department store.

Bloomingdale's is a well established US luxury department store that has been operating since 1861.

FragranceNet (fragrancenet.com) is a US based online fragrance and beauty retailer operating since 1997.

Based on our research, Takaski is a well established and trusted Japan-based online store that ships directly from their Tokyo warehouse.

DOKODEMO is a Japan based online marketplace founded in 2015 in Fukuoka.

Baby Foot USA (babyfoot.com) is the official US store for Baby Foot, the Japanese foot peel brand.

Harrods (harrods.com) is an iconic British luxury department store.

MUJI USA is the official US retail arm of Ryohin Keikaku Co., Ltd., the Japanese company behind the MUJI brand.

Cle de Peau Beaute's official US online store.

Based on our research, Teso Life is a highly trusted Japanese lifestyle store chain with over 20 physical locations across the US.

Based on our research, BuyMeJapan is a legitimate Japan based online store with a solid reputation.

Based on our research, TikTok Shop is a high risk marketplace for Japanese beauty purchases.

Based on our research, Quince is a well known US based direct to consumer brand with strong overall trust signals: 4.8/5 on Trustpilot from 2,786 reviews.

Hommi (hommi.jp) is a Japan based online retailer established in 2013 that ships authentic Japanese products directly to international customers.

Milbon USA (milbon-usa.com) is the official US presence of Milbon Co., Ltd., a Japanese professional haircare company founded in 1960.

Saks Fifth Avenue is one of America's most iconic luxury department stores, with its flagship store on Fifth Avenue in Manhattan since 1924.

Based on our research, Ichiban Mart (ichibanm.com) is a legitimate online store for Japanese products.

US Bioré (us.biore.com) is the official US store for Bioré, operated by Kao Corporation.

Masksheets is a small, NYC based online retailer (315 5th Avenue, New York) specializing in Asian beauty sheet masks and skincare products.

Limited information available.

Costco (costco.com) is a major US membership warehouse club.

Revolve (revolve.com) is a US based fashion and beauty online retailer.

eCosmetics (ecosmetics.com) is a US based online beauty retailer founded in 2019 and headquartered in Pompano Beach, Florida.

Selfridges is a prestigious UK department store chain founded in 1908.

Based on our research, Nijiya Market is a well established and highly trusted Japanese grocery chain.

SSENSE (ssense.com) is a Canadian luxury fashion and lifestyle retailer based in Montreal.

FANCL US (fancl.com) is the official US store for the Japanese beauty brand FANCL, known for its preservative free approach to skincare and supplements.

K Beauty Store (kbeautystore.com) is a Netherlands based online beauty retailer headquartered in Rotterdam, specializing in Korean skincare with a growing Japanese beauty selection.

NatureLab Tokyo (naturelab.com) is the official online store for the NatureLab Tokyo haircare brand, which creates botanical hair products inspired by Japanese beauty rituals.

KisoCare is the official DTC (direct to consumer) site for the Japanese brand Kiso, known for high concentration serums and skincare at fair prices.

Perfect One Store (perfectone-store.com) is the official US storefront for Perfect One, a well known Japanese all in one gel skincare brand manufactured by Shin Nihon Seiyaku Co., Ltd.

LovelySkin is the largest dermatologist owned and operated beauty website in the world, founded in 1997 by board certified dermatologist Dr.

eBay is a global marketplace where the J-beauty shopping experience depends entirely on which seller you buy from.

Cult Beauty (cultbeauty.com) is a UK based online beauty retailer owned by THG (The Hut Group).

QVC (qvc.com) is a US home shopping network and online retailer.

Based on our research, Shiko Beauty Collective (shikobeauty.com) is a legitimate and well regarded US based J beauty specialist.

Based on our research, Wafuu (wafuu.com) is a real Japan based online store that has been operating since 2012, but reviews are sharply divided.

Based on our research, Omakase Tokyo is a small but legitimate US based retailer specializing in Japanese beauty and lifestyle products.

Limited information available.

Kohl's (kohls.com) is a US department store retailer with limited Japanese beauty selection.