Senti Senti

Independent Retailer
sentisenti.com

NYC-based Asian beauty store (formerly oo35mm). Physical stores in Chinatown and Williamsburg. Founded 2009.

Last updated: March 4, 2026 · Shipping, pricing, and policies may change. Check the retailer's site for the latest details.

Trust Summary

Trusted

Based on our research, Senti Senti is a well established NYC Asian beauty retailer with strong community trust. They have 232 Yelp reviews and a 98% recommendation rate on Facebook (29 reviews). Previously known as oo35mm (founded 2009), they are one of NYC's original Asian beauty shops. Reddit users across multiple subreddits recommend them consistently.

Best for: NYC area shoppers who want to browse and buy Asian beauty products in person at a trusted, long running retailer with knowledgeable staff.

We are not affiliated with Senti Senti and cannot guarantee their policies or service.

Ships From
US
Delivery
2-7 days
Shipping
See retailer site
Returns
All sales final, exchange only for defective (7 days)

Community Reviews

Authenticity

Senti Senti is a physical retail store, which removes most authenticity concerns. On r/AsianBeauty (April 2024), a user wrote: "I have also shopped at Senti Senti and Teso Life for years," listing them among "big reliable ones." On r/NYCbitcheswithtaste (December 2024), a user said: "I like senti senti for their selections but everything is more expensive than it is on like yesstyle or stylevana." On r/koreanskincare (July 2025), a user recommended: "For those in NYC or visiting, I highly recommend Senti Senti."

In Store Experience

Yelp reviewers note: "The space is a little small, but it's jam packed with asian beauty items I haven't seen in any other store" (mentioned in 22 reviews). The Chinatown location is described as compact but well curated.

Pricing

Multiple sources note prices are higher than online Asian retailers (YesStyle, Stylevana). This is expected for a brick and mortar store importing products to NYC.

Online Shipping

Domestic US orders ship via USPS or UPS within 24 business hours. Delivery takes 2 to 7 business days. International shipping now available.

Policies & Details

  • Physical stores: Manhattan Chinatown (81 Mott St) and Williamsburg, Brooklyn (66 Ainslie St)
  • Founded 2009 (as oo35mm), one of NYC's original Asian beauty shops
  • 232 Yelp reviews, 98% Facebook recommendation rate
  • All sales final; exchanges only for defective items within 7 days
  • Up to 20% restocking fee
  • Prices higher than online Asian retailers (expected for NYC brick and mortar)
  • Carries both J beauty and K beauty

Products from Senti Senti

We track 91 products from Senti Senti

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