Anessa
Anessa Perfect UV Sunscreen Skincare Milk SPF50+/PA++++
アネッサパーフェクトUVスキンケアミルク
skincare milk sunscreen
The flagship Anessa product and the gold standard for outdoor sun protection in the Japanese sunscreen world. A fluid, milky texture that's lightweight but provides extremely durable UV protection. SPF50+ PA++++ with Shiseido's Auto Booster Technology, which strengthens the UV protective film when exposed to heat, sweat, and humidity. Shake before use (it separates by design). Dries to a matte, primer-like finish. The sunscreen people reach for on beach days, outdoor sports, and any situation where failure isn't an option. Consistently one of the top selling sunscreens in Japan.
Key Ingredients
FAQ
Does this have a white cast?
Yes, a slight one. It contains zinc oxide and titanium dioxide (mineral filters), so there's a subtle white cast on deeper skin tones. The 2024 version has more noticeable white cast than older formulations. If white cast is a dealbreaker, stick with chemical-only sunscreens like Biore UV Aqua Rich.
What is Auto Booster Technology?
It's Shiseido's technology that strengthens the UV protective film when exposed to heat, sweat, and humidity. Most sunscreens break down when you sweat. Anessa works better. This is why it's the go-to for beach days, outdoor sports, and situations where sunscreen failure isn't an option.
Do I need to shake this before using?
Yes. It's a milk formula that separates by design. Shake well before each application to mix the mineral filters evenly, otherwise you get inconsistent protection.
Where to Buy in the US
Available from 9 retailers
