Fino Premium Touch Penetrating Essence Hair Mask

Most people use it 1-2 times per week. Twice a week is common for dry, damaged, or bleached hair. Once a week works for healthier hair that just needs maintenance. Daily use isn't necessary and can cause buildup or make fine hair feel heavy. The jar is huge (230g), so even twice a week will last months.

High porosity hair (damaged, bleached, porous) responds much better to Fino. The 6 beauty essences and silicones penetrate damaged cuticles and seal them, which is why bleached hair users rave about it. Low porosity hair (smooth, resistant to moisture) often finds it too heavy and sees minimal improvement. If you have low porosity hair, try Tsubaki Premium instead.

The instructions say 5 minutes, but most people leave it on for 10-15 minutes for better results, especially if you have thick or very damaged hair. Some even use it as an overnight treatment. No need to use heat (shower cap, blow dryer) unless your hair is extremely coarse.