ELIXIR Retinol Power Wrinkle Smoothing Cream
ELIXIR

ELIXIR Retinol Power Wrinkle Smoothing Cream

エリクシール レチノパワー リンクルクリーム
skincare cream
Contains alcohol Has fragrance
Available now at 2 retailers
Best price at Stylevana, ships from Hong Kong
What Japanese reviewers say
5.5/7 4,932 reviews on @cosme, Japan's largest beauty review site

Source: @cosme product page, checked July 2026. Most of these reviews are written in Japanese; we track them so you don't need to.

Product Description

A medicated wrinkle cream from Shiseido's ELIXIR line, and one of the very few products in Japan approved by the Ministry of Health, Labour and Welfare to use pure retinol as an active ingredient for wrinkle improvement. That distinction matters: most "retinol" products use gentler derivatives, but this one contains actual retinol in Shiseido's proprietary stabilized form.

The cream targets established wrinkles rather than just fine lines, working on the principle that hardened skin surface accelerates wrinkle depth. It softens the outer layer while the pure retinol promotes hyaluronic acid production in the dermis. Lightweight gel cream texture that absorbs cleanly.

A massive seller in Japan with over 548 reviews on LIPS alone. Won multiple @cosme awards and consistently ranks as one of Japan's top anti wrinkle treatments. Positioned as an accessible entry point to medicated retinol, priced well below Shiseido's prestige lines while using the same core retinol technology.

What's in It

Pure Retinol Vitamin E

Full ingredient list (45)

Retinol, Tranexamic Acid, Peony Extract, Rose Extract, L-hydroxyproline, Bupleurum Extract Bs, Sophora Flavescens Extract (1), Thyme Extract (1) +37 more

Show all 45 ingredients

Mangosteen Bark Extract, Castor Oil, Diglyceryl Adipate Mixed Fatty Acid Ester, Tripropylene Glycol Dipivalate, Origanum Majorana Extract, Water, Pentaerythritol Tetra-2-ethylhexanoate, 3-butylene Glycol, Glycerin, Dipropylene Glycol, Alcohol, Polyethylene Glycol 1000, Methylpolysiloxane, Polypropylene Glycol Ingredients: Glycol, Polyoxyethylene Hydrogenated Castor Oil, Polyethylene Glycol 20000, Glyceryl Triisostearate, Behenyl Alcohol, Hydroxyethylcellulose, Polyvinyl Alcohol, Carboxyvinyl Polymer, Stearyl Alcohol, Polyoxyethylene Sorbitan Monolaurate (20e.o.), Dibutylhydroxytoluene, Sodium Metaphosphate, Dl-α-tocopheryl Acetate, Inositol, Sodium Metabisulfite, Soapberry Extract, Rosemary Oil, Water-soluble Collagen (f), Seaweed Extract (4), Sodium Acetylated Hyaluronate, Seaweed Extract (1), Turmeric Extract, Phenoxyethanol, Fragrance

Ingredients from the YesStyle listing, July 2026. Formulas can change between batches; check your packaging for the definitive list.

FAQ

What does 'pure retinol' mean?
Pure retinol means it contains actual retinol (the active form of vitamin A) rather than a retinoid derivative like retinyl palmitate or retinaldehyde. In Japan, pure retinol is the only retinol type officially approved by the Ministry of Health, Labour and Welfare for wrinkle improvement. Most 'retinol' products on shelves use gentler derivatives, this one uses the real thing in a stabilized form.
Is this approved by Japan's FDA equivalent?
Yes. ELIXIR is one of the few brands with Ministry of Health approval to use pure retinol as a medicated active ingredient for wrinkle improvement. That's why it's labeled as a quasi-drug rather than just a cosmetic. The approval process in Japan is strict, so this designation carries weight and backs up the wrinkle reduction claims.
Is this too strong for retinol beginners?
Not necessarily. While it contains pure retinol, it's in Shiseido's proprietary stabilized form designed to minimize irritation. It's positioned as an accessible entry point to medicated retinol, gentler than prescription strength but stronger than most over-the-counter options. Start with every other night and work up to daily use. If you've never used any retinoid before, your skin might need an adjustment period.

Learn More

You Might Also Like