Love Liner (msh)
Love Liner Liquid Eyeliner
ラブ・ライナー リキッドアイライナー
makeup eyeliner
Japan's best selling liquid eyeliner, and arguably the most precise one you can buy. The brush tip is 0.1mm, thin enough to draw individual false lash lines. Waterproof formula that stays put through humidity and sweat, but removes cleanly with warm water (no harsh remover needed). The pen body has a weighted, ergonomic design that makes it easier to draw steady lines, a detail that matters more than you'd think. Contains hyaluronic acid and panthenol as brush care ingredients to keep the tip from drying out. Allure Best of Beauty winner in the US. Frequently appears in "what to buy in Japan" tourist recommendation lists alongside Canmake and Kate products.
Key Ingredients
Hyaluronic Acid Panthenol (brush care formula)
FAQ
What makes this eyeliner so popular in Japan?
The 0.1mm brush tip. It's thin enough to draw individual false lash lines and create precise wings. The weighted, ergonomic pen body makes it easier to draw steady lines without shaking. It's the details that matter when you're drawing on your face every day.
Is this really waterproof?
Yes, but it removes easily with warm water. It uses a film-forming polymer that's resistant to humidity and sweat but dissolves with warm water, so you don't need harsh remover. This is the sweet spot people want in a waterproof liner.
Does the tip dry out over time?
Less than most liquid liners. It contains hyaluronic acid and panthenol as brush care ingredients to keep the tip from drying out. Store it horizontally (not upside down) and cap it tightly after each use.
Where to Buy in the US
Available from 4 retailers
