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Love Liner (msh)

Love Liner Liquid Eyeliner

ラブ・ライナー リキッドアイライナー
makeup eyeliner
Alcohol free Fragrance free
Buying options at 3 retailers

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What Japanese reviewers say
5.5/7 1,887 reviews on @cosme, Japan's largest beauty review site

Source: @cosme product page, checked July 2026. Most of these reviews are written in Japanese; we track them so you don't need to.

Product Description

Japan's #1 liquid eyeliner. Ultra-fine 0.1mm brush tip for precise lines. Waterproof but easy to remove. Allure Winner. 3K+ bought/month on Amazon US.

What's in It

Hyaluronic Acid Panthenol (brush care formula)

Full ingredient list (41)

Water, (ethylhexyl Acrylate/Methyl Methacrylate) Copolymer, Butylene Glycol, (acrylates/Methylstyrene/Styrene) Copolymer Ammonium, Panthenol, Rose Centifolia Flower Extract, Oligopeptide-20, Oligopeptide-41 +33 more

Show all 41 ingredients

Glycine, Sodium Pyrosulfite, Zinc Chloride, Tea Leaf Extract, Lecithin, Sodium Polyaspartate, Phenoxyethanol, Ceteth-20, Disodium EDTA, Al Hydroxide, Xanthan Gum, Assembly Extract, 2-hexanediol, Iron Oxide, Carbon Black, Apple Fruit Cultured Cell Extract, Pinus Cone Extract, Methylparaben, Glycerin, Sodium Hyaluronate, Titanium Dioxide, Na Dehydroacetate, Hyaluronate Na, Jasmine Japonica Extract, Amp, Methyl Paraben, Ethylhexylglycerin, Ethylparaben, Red 226, Beer. Hennes-30, Apple Fruit Culture Cell Extract, Red Pine Cone Extract, Citric Acid

Ingredients from the YesStyle listing, July 2026. Formulas can change between batches; check your packaging for the definitive list.

FAQ

What makes this eyeliner so popular in Japan?
The 0.1mm brush tip. It's thin enough to draw individual false lash lines and create precise wings. The weighted, ergonomic pen body makes it easier to draw steady lines without shaking. It's the details that matter when you're drawing on your face every day.
Is this really waterproof?
Yes, but it removes easily with warm water. It uses a film-forming polymer that's resistant to humidity and sweat but dissolves with warm water, so you don't need harsh remover. This is the sweet spot people want in a waterproof liner.
Does the tip dry out over time?
Less than most liquid liners. It contains hyaluronic acid and panthenol as brush care ingredients to keep the tip from drying out. Store it horizontally (not upside down) and cap it tightly after each use.

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