Kiku-Masamune Sake Lotion Glossy Moist

High Moist (light pink bottle) is the most popular, watery version with sake ferment and hyaluronic acid. Glossy Moist (red label) adds niacinamide and arbutin for extra brightening and pore refining. If you want brightening benefits on top of hydration, go with Glossy Moist. If you just want hydration, High Moist is the classic.

It smells like sake, which is fermented rice, not rubbing alcohol. Some people love the scent and find it mild and pleasant. Others find it too strong, especially when using a lot of product. The smell fades after a few minutes, but if you're scent-sensitive, this might bother you.

Yes, and many people do. The 500ml bottle is huge, which makes it affordable for body use. It's popular for treating body acne, rough elbows and knees, and general dry skin. Some people use it on their face and the rest on their body.