Japanese shampoo and conditioner: Which should you buy?
Choose your shampoo
Dry lengths that won’t behave? Start with the moisture focused Tsubaki or &honey ranges. If coloring or perms have left your hair feeling rough, the Tsubaki repair line is the more relevant place to look.
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For dry, unruly hair
Tsubaki Premium Moist
Start with Tsubaki Premium Moist if your hair feels dry and hard to manage. This range focuses on moisture and shine, making it a good starting point for a softer, smoother everyday wash.
For moisture and softness
&honey Deep Moist Shampoo 1.0
Choose &honey Deep Moist if dry lengths are your main concern. Honey, royal jelly and argan oil give this range its moisture focus. Pair the shampoo with Deep Moist Treatment for your conditioning step.
For damaged lengths
Tsubaki Premium EX Intensive Repair Shampoo
Choose Tsubaki Premium EX Intensive Repair when coloring or perms have left your lengths rough. Damage care is the focus here, with a smoother, more manageable finish as the goal.
For more options within the brand, compare &honey Deep Moist, Melty, Creamy and Pixie.
Which conditioner should you choose?
For dry hair, &honey Deep Moist Treatment is the conditioning step to pair with the Deep Moist shampoo. The bottle numbers make the routine easy to follow: shampoo is 1.0 and treatment is 2.0.
Tsubaki Premium Moist conditioner is the straightforward choice for a moisture focused routine. If damage from coloring or perms is what you’re trying to address, choose the Premium EX Intensive Repair range instead.
You can also keep your current shampoo and change just the conditioner. That’s a useful starting point when your scalp feels comfortable but your lengths need more softness.
Explore &honey Deep Moist Treatment
What if your hair gets flat easily?
Look at Tsubaki Premium Volume & Repair or Ma Cherie Air Feel. These ranges put more emphasis on body and a lighter finish than the moisture focused picks above.
Keep most of your conditioner on the lengths and ends. Start with a smaller amount if conditioning tends to flatten your hair.
Do you need a hair mask too?
If your usual conditioner gives you the softness you want, you’re done. If your ends still feel rough, try Fino or Tsubaki’s mask for extra conditioning.
Our hair treatment guide helps you choose between a mask and a finishing oil.
Common questions
Which Japanese shampoo should I start with?
Start with Tsubaki Premium Moist for dry, unruly hair. Choose &honey Deep Moist for a moisture focused routine, or Tsubaki Premium EX Intensive Repair if damage from coloring or perms is your main concern.
What does “treatment” mean on Japanese hair products?
In ranges such as &honey, treatment is the conditioner you rinse out after shampoo. You don’t need an extra conditioner between the shampoo and treatment.
Should I change my shampoo or buy a mask?
Keep a shampoo you already like. If your lengths still feel rough after conditioning, adding a mask is a simpler change than replacing your whole routine.
Sources
Product research: Tsubaki’s Japanese lineup and &honey Deep Moist. Checked October 2, 2026.