d program Moist Care Lotion EX: Who is it for?
When this lotion fits
Consider d program Moist Care Lotion EX if you want a fragrance free hydrating step for dry, sensitive skin. It’s a Japanese lotion, meaning a liquid applied after cleansing. If you’re looking for a cream to finish your routine, this isn’t that step.
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For dry, sensitive skin
d program Moist Care Lotion EX
Moist Care Lotion EX is a moisturizing lotion with acetylated hyaluronic acid and petrolatum. It suits a routine where you want hydration before your cream, with no added fragrance or ethanol in the published formula.
What does it add to your routine?
Moist Care is d program’s range for dryness and roughness. Shiseido describes EX as having a moist, smooth feel. Think of it as the liquid hydration step between washing your face and applying an emulsion or cream.
If your current cleanser and moisturizer already leave your skin comfortable, you don’t have to add a lotion. It becomes more interesting when you want another hydrating layer without replacing a cream you like.
Which ingredients matter?
The published formula includes acetylated hyaluronic acid for moisture and petrolatum as an emollient. It also lists tranexamic acid and dipotassium glycyrrhizate as the active ingredients in its Japanese quasi drug formula.
Shiseido positions those actives around preventing skin roughness and breakouts. This article recommends the lotion for its moisturizing role. An ingredient name alone isn’t a reason to treat it as your main dark spot product.
There is no added fragrance or ethanol on the published ingredient list. That’s useful if those are ingredients you prefer to avoid, but you should still check for anything you personally react to.
Is EX the same as Moist Care Lotion MB?
EX and MB are different named versions. This guide covers モイストケア ローション EX. Older MB recommendations don’t automatically describe the EX formula.
The EX lotion won the overall grand prize in @cosme’s first half 2026 awards for new cosmetics. That explains some of the interest in it. An award is a discovery cue, rather than a guarantee that you’ll prefer it to your current lotion.
How do you apply it?
After cleansing, pour the recommended amount into your palms and gently spread it over your face. Shiseido suggests pressing it into delicate areas without rubbing. Follow with your usual moisturizer.
You don’t need to buy the entire d program range to try one lotion. Keep the rest of your routine familiar while you decide whether the extra step is useful.
If the word “lotion” has you comparing it with a cream, our Japanese lotion guide explains the difference. For a broader starting routine, see Japanese skincare for sensitive skin.
Common questions
Is d program Moist Care Lotion EX a toner or a cream?
It is a Japanese lotion, which means a liquid hydrating step used after cleansing. It is not a cream.
Does Moist Care Lotion EX contain fragrance or ethanol?
Neither added fragrance nor ethanol appears on Shiseido’s published ingredient list for Moist Care Lotion EX.
Do I need the matching d program emulsion?
No. You can use the lotion before a moisturizer you already like. There is no need to replace your whole routine to try it.
For more discoveries from Japanese review awards, browse our Japanese beauty award winners.
Sources
We compared published product information. This is a research guide, not a personal wear test. Sources checked October 5, 2026.