Japanese beauty award winners worth knowing

Six Japanese beauty picks recognized by @cosme, from a 2026 hair milk discovery to a repeat winning cleansing oil. Choose the one that solves something in your routine.

Explore the 6 picks

As an Amazon Associate we earn from qualifying purchases. We may also earn commissions from other retailers linked here.

01 THE ANSWER Complete Lamellar Milk A newer hair discovery

THE ANSWER

THE ANSWER Complete Lamellar Milk

Try this if dry lengths still spread out after blow drying. This scented leave in milk is designed for moisture, smoother feel and help with humidity related spread. Work it through towel dried hair before drying. Choose Orbis below if you prefer an unscented milk.

@cosme 2026 first half: No. 1 haircare ↗

02 d program Moist Care Lotion EX For dry, sensitive skin

d program

d program Moist Care Lotion EX

Pick this when you want a hydrating layer before cream, especially if dryness and sensitivity drive your skincare choices. The fragrance free formula has a moist, smooth feel. It fits into the routine you already have; there is no need to buy the whole range.

@cosme 2026 first half: Grand Prize ↗

03 Attenir Skin Clear Cleanse Oil Aroma An easier evening cleanse

Attenir

Attenir Skin Clear Cleanse Oil Aroma

A good starting point if removing makeup feels like a chore. The citrus scented oil removes makeup and rinses away without a separate face wash. Choose it for the cleansing step, rather than adding another serum to tackle how your skin looks.

@cosme 2025: Grand Prize, also won in 2024 ↗

★ 5.6/7 · 16,976 Japanese reviews

04 Rosy Rosa Multi Foundation Puff 2P Upgrade your makeup tool

Rosy Rosa

Rosy Rosa Multi Foundation Puff 2P

You might get more from a better puff than another foundation. This soft puff works with liquid, cream, cushion and powder foundations. Press and blend with it when you want more control over coverage. It is an easy small purchase to try with makeup you already own.

@cosme 2025: No. 2 overall ↗

★ 5.3/7 · 1,887 Japanese reviews

05 Decorté Loose Powder For a soft makeup finish

Decorte

Decorté Loose Powder

Consider this if setting powder tends to make your makeup look heavy. The fine powder sets foundation and gives a softly blurred finish. The range has different finishes, so start with a matte shade if shine control is your priority.

@cosme 2025: No. 3 overall ↗

06 Orbis Essence in Hair Milk An unscented hair staple

Orbis

Orbis Essence in Hair Milk

Start here if you want softer, more manageable lengths without adding perfume to your hair. This unscented leave in milk fits after towel drying, before the dryer. It makes more sense than another rinse out mask if the part you want to improve is your daily drying routine.

@cosme 2024: Hall of Fame ↗

★ 5.1/7 · 21,184 Japanese reviews

Product sources

Compare your options

Get to know d program EX ↗Explore the product catalog ↗