ASTALIFT Jelly Aquarysta
Fujifilm's iconic jelly type pre serum, and the product that proved a camera film company could make genuinely innovative skincare. The red jelly texture (from astaxanthin, a potent antioxidant) melts into skin on contact. Uses Fujifilm's nano technology, originally developed for photographic film, to encapsulate ceramides in particles small enough to penetrate the skin barrier. Contains 3 types of collagen and hyaluronic acid. Multiple @cosme Best Cosmetics award winner. Goes on before lotion as a primer step that boosts absorption of everything applied after it. ASTALIFT is one of the more surprising brand stories in J beauty: a tech company making legitimately excellent skincare.
Why does it go on before lotion instead of after?
Is the red color just for show?
What's the connection to Fujifilm?
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This may be a Japan-only product.