makeup
16 articles
Heroine Make Advanced Film vs Super Waterproof: Which mascara should you buy?
Compare Heroine Make Advanced Film and Super Waterproof mascara by removal, lash finish and routine. Choose the formula before choosing length or volume.
Shiseido vs Shu Uemura eyelash curler: Which should you choose?
Compare Shiseido and Shu Uemura eyelash curlers by design, fit and replacement pads. Learn what to check before choosing a curler for your lashes.
Kate Lip Monster Review: Best Shades, Swatches, and Where to Buy
A complete guide to Kate Lip Monster shades, sub lines, and the gel film technology that makes it Japan's best selling lipstick.
Best Japanese Highlighters: From Canmake to Shiseido (2026 Guide)
The best Japanese highlighters for every budget, from Canmake Munyutto to Clé de Peau. Powder, cream, and mousse picks.
TikTok Viral Japanese Skincare Products: Worth the Hype?
Honest hype checks on every Japanese skincare product that went viral on TikTok, from Biore sunscreen to Fino hair mask.
Best Japanese Eyeliner: Liquid, Gel, and Pencil Picks That Last All Day
The best Japanese eyeliners for smudge proof, all day wear. Liquid, gel pencil, and pencil picks from Heroine Make, UZU, Love Liner, and more.
Canmake Cream Cheek Review: Best Shades, How to Apply, and Why It Is a Japanese Drugstore Icon
Canmake Cream Cheek review with shade guide, application tips, and how it compares to Glossier Cloud Paint and Rare Beauty.
Best Japanese Mascara: Waterproof, Lengthening, and Film Formulas
The best Japanese mascaras for every lash type, from Heroine Make's film formulas to Canmake's budget metal wand.
How to Reapply Sunscreen Over Makeup (Japanese Methods)
How Japanese women reapply sunscreen over makeup using sprays, powders, mists, and the cushion puff method.
SUQQU Eyelash Curler Review: Why It's Japan's Most Cult Beauty Tool
An honest review of the SUQQU eyelash curler, plus how it compares to Shiseido and Shu Uemura for different eye shapes.
Japanese Drugstore Must Haves You Can Buy in the US
The best Japanese drugstore skincare, hair care, and makeup products available in the US, from sunscreens to the Fino hair mask.
@cosme Best Cosmetics Awards 2025: Winners You Can Buy in the US
The @cosme 2025 award winners, filtered by US availability. Find out which products you can buy without a trip to Japan.
Best Japanese Makeup for Beginners: Drugstore to Department Store
The best Japanese makeup for beginners, from drugstore staples like Canmake and Heroine Make to department store picks. What to try first and where to buy.
Heroine Make Complete Guide: Japan's Cult Eyeliner and Mascara Brand
Heroine Make mascaras and eyeliners survive Japan's humidity like nothing else. Here's every product worth knowing.
Best Japanese Sunscreen to Wear Under Makeup: Matte, Lightweight, No Pilling
Japanese sunscreens that sit flat under foundation with no pilling, no shine. Sorted by finish type with application tips.
Canmake vs Cezanne: What should you buy from each?
Choose Canmake for cream blush and fine gel liner, or Cezanne for a luminous highlighter. Find Japanese drugstore makeup that fits your everyday look.