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Primavista (Kao)
Primavista Long Keep Base UV SPF20/PA++
プリマヴィスタ ロングキープベース UV
makeup primer
Japan's #1 makeup base/primer for oily skin. Controls shine all day. Lightweight invisible finish. Sofina/Kao brand. Cult status at @cosme.
Key Ingredients
sebum-absorbing powder
FAQ
Why is this so popular in Japan but hard to find elsewhere?
Primavista is a Kao brand primarily sold in Japanese drugstores, and Kao has limited international distribution compared to brands like Shiseido or Kose. It's the number one makeup base for oily skin in Japan, consistently topping @cosme rankings, but hasn't expanded globally the way sunscreens have. This is a major import opportunity.
Does it feel heavy or look cakey?
No. The formula is surprisingly lightweight for how well it controls oil. It dries to an invisible, slightly powdery finish that mattifies without looking flat or feeling like a layer of silicone. It's designed to disappear under foundation rather than add coverage.
Will this work under any foundation?
Yes. The sebum absorbing powder creates a smooth canvas that works with liquid, cream, or powder foundations. It's particularly good under lightweight foundations or BB creams, which tend to break down faster on oily skin without a primer.
No US retailers currently listed for this product.
This may be a Japan-only product.
