EXCEL
EXCEL Ethereal Serum Concealer
エクセル エーテリアル セラムコンシーラー
makeup concealer
A serum infused liquid concealer from EXCEL, a Tokyo based drugstore brand that consistently punches above its price point. The formula blends skincare and coverage, offering enough pigment to neutralize dark circles and redness without settling into fine lines or looking heavy. Launched in late 2025 across 5 shades and immediately won Best Concealer at the @cosme Best Cosmetics Awards 2025. At around 1,760 yen, it competes with concealers three times its price. EXCEL has built a reputation for "smart cosmetics" that work intuitively, and this fits the pattern: easy to blend, forgiving on application, and genuinely wearable all day.
Key Ingredients
FAQ
Why did this win the @cosme Best Concealer award?
It hit the sweet spot between skincare and coverage. The serum formula blends easily, doesn't settle into fine lines, and wears comfortably all day. At around 1,760 yen, it competes with concealers three times its price. EXCEL has a reputation for smart drugstore cosmetics that punch above their weight.
Does this crease under the eyes?
Not for most people. The serum base keeps it from settling into fine lines or looking cakey. It's lightweight enough to layer if you need more coverage without getting heavy.
No US retailers currently listed for this product.
This may be a Japan-only product.
